Reaction: Birds of a Feather

On 18 April I went to the Birds of a Feather, BOF, sharing event sponsored by CLP, China Light & Power, and Bright Idea. CLP has been using Bright Idea’s idea innovation suite Webstorm, Switchboard and Pipeline for about 18 months. These BOF events are a way for current users, just the plain interested like myself, and Bright Idea to get together to share their experiences and thoughts on innovation. It isn’t a sales event except for about 20 minutes at the end when Matthew Greeley gives a low-key introduction to innovation and how Bright Idea’s products can support it. It was well-organized and shows a lot of generosity on both Bright Idea’s and CLP’s part.

Everyone (note the big ‘E’ as my Aunt Sue would say) is talking about ‘Innovation’. ‘Managing innovation’ raises the same issues for many people as ‘managing knowledge’; can it be done successfully, how can you manage something so ethereal, how do you measure the outcome and so on? First, I should say I don’t ever truly believe we ‘manage knowledge’ but we can enable the processes around it; how it is created, how to share it, how to avoid losing it, how to recognize it when it becomes a bit hidden and shy. Second, ‘enabling innovation’ is possible if what we mean is letting ideas be proposed by a wide audience, reviewing them for value, supporting them by prototyping and piloting and sharing the results with a wide audience so there is learning taking place that can be applied to the next round of enabled innovation.

Some of the participants had been using Bright Idea’s products for several years and some for only a few months. Everyone agreed the product suite is useful but what I heard over and over again was that the processes around using the product suite were critical. There needed to be focused innovation campaigns within a short period of time, 2 to 6 weeks seemed to be a good, when ideas were collected. There needs to be a hands on ‘campaign management team’ to promote and review the ideas submitted. A lot of ideas would be submitted and people needed to know what happened to ‘their idea’ or they got discouraged and didn’t participate in the next campaign. Even good ideas are not necessarily going to lead to implemented pilots and prototypes and people need to know why. It all takes times so don’t become impatient or anxious. There are different types of innovation and some take much longer than others to implement inside an organization. Realistically, you may not see real innovation impact for 2 or 3 years.

2 Comments »

  1. Baoman said

    Here is a blog on this event from Stefanie Mainwaring at BrightIdea – Birds of a Feather: Enabling Innovation Leaders in Asia –
    http://blog.brightidea.com/innovation_work/2011/05/birds-of-a-feather-enabling-innovation-leaders-in-asia.html

  2. […] in April 2011 I went to a Birds of the Feather event sponsored by Bright Idea, see here for my posting on that event. At the event one of the examples of an innovation was the use of […]

RSS feed for comments on this post · TrackBack URI

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: